Speed of Recruitment and Anonymity of Responses Are Advantages of

question 50

Multiple Choice

Speed of recruitment and anonymity of responses are advantages of

• A) in-depth interviews
• B) personal interviews
• C) mail surveys
• D) Internet focus groups

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Definitions:

Cost-effective

A term describing a process, action, or method that achieves its intended outcomes without excessive expenditure, providing the best possible return on investment.

Allergic Reaction

An immune system response to a foreign substance that is typically not harmful to the body, such as pollen, pet dander, or certain foods.

Market Segments

Divisions within a market that are identified by specific needs and characteristics, allowing for targeted marketing strategies.

Profit

The money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes in marketing its offerings.