The Projective Technique of Collages Involves Asking the Respondent to

question 46

Multiple Choice

The projective technique of collages involves asking the respondent to

• A) describe what the product or service being researched would look like if it were a person
• B) enter words or phrases to complete a given sentence
• C) associate the music being played with one of the brands being evaluated
• D) arrange pictures to depict some issue of interest to the researcher

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Definitions:

Inner Sensations

Inner sensations refer to feelings or perceptions that occur within an individual's body, such as hunger, pain, or fatigue, which are not directly observable by others.

Edward Titchener

A psychologist known for establishing the school of thought known as structuralism, which aimed to analyze the adult mind in terms of the simplest definable components.

Positive Psychology

A branch of psychology that focuses on the study of positive human functioning and flourishing on multiple levels, including the biological, personal, relational, institutional, cultural, and global dimensions of life.

Scientific Methods

A series of systematic steps followed during scientific research to ensure accuracy and the validity of findings.