The Projective Technique of Anthropomorphicizing Involves Asking the Respondent to

question 68

Multiple Choice

The projective technique of anthropomorphicizing involves asking the respondent to

• A) describe what the product or service being researched would look like if it were a person
• B) enter words or phrases to complete a given sentence
• C) associate the music being played with one of the brands being evaluated
• D) arrange pictures to depict some issue of interest to the researcher

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Definitions:

Psychology

The scientific study of the mind and behavior, encompassing various aspects of human thought, emotion, and action.

Dream Analysis

A therapeutic technique used in psychoanalysis to interpret the latent content of dreams, aiming to uncover unconscious thoughts and desires.

Childhood Experiences

Events, interactions, and moments occurring during one's childhood that can significantly influence an individual's development and personality.

Sigmund Freud

The founder of psychoanalysis, this Austrian neurologist introduced a new clinical technique aimed at resolving psychological disorders by facilitating dialogue between a patient and a psychoanalyst.