Roper Reports and Harris Survey Is a Syndicated Data Source

question 53

Multiple Choice

Roper Reports and Harris Survey is a syndicated data source that

• A) that measures television show ratings and shares among a panel of television viewers
• B) deals with public opinions on social, political, and economic subjects
• C) measures of exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews
• D) reports information concerning media exposures as well as purchase behavior for several hundred product categories

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Definitions:

Rational Choice

A theory assuming individuals use logical calculations to make prudent decisions that provide them with the greatest benefit or satisfaction.

Facts

Data or information based on real occurrences or truths used for analysis, decision-making, or proving arguments.

Theories

Systematic ideas or principles formulated to explain phenomena, provide understanding, and predict future occurrences.

Macroeconomics

The branch of economics that studies the behavior and performance of an economy as a whole, focusing on aggregate phenomena such as GDP, unemployment rates, and inflation.