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Psychological Pricing
Setting the price of a product in a way that will alter its perception by customers.
Market Share
Market Share is the portion of a market controlled by a particular company or product, often represented as a percentage of total sales in a specific industry over a given time frame.
Penetration Pricing
A pricing strategy where a new product is introduced to the market at a significantly lower price than the competition to gain market share quickly.
Price Skimming
A pricing strategy where a firm charges the highest initial price that customers are willing to pay and then lowers it over time.
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