Data Mining Can Be Used in All of the Following

question 77

Multiple Choice

Data mining can be used in all of the following ways except

• A) upgrade customers to more profitable products
• B) identify competing customers to market products to
• C) cross-sell different goods and services offered by the company
• D) locate and develop long-term relationship with the firm's best customers

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Definitions:

Cost Estimation Methods

Techniques used to predict the expenses likely to be incurred in the manufacturing of a product or the execution of a project.

Cost Equation

An equation used to estimate costs, typically in the form of fixed costs plus variable costs times the number of units.

Variable Costs

Expenses that vary directly with the level of production or sales volume, such as materials and labor.

Pretax Income

The income that a company earns before any taxes are deducted, representing the profitability of the company before government intervention.