Roper Reports and Harris Survey Is a Syndicated Data Source

question 53

Multiple Choice

Roper Reports and Harris Survey is a syndicated data source that

• A) that measures television show ratings and shares among a panel of television viewers
• B) deals with public opinions on social, political, and economic subjects
• C) measures of exposure to print ads in a wide variety of magazines and newspapers using a large number of personal interviews
• D) reports information concerning media exposures as well as purchase behavior for several hundred product categories

---

Definitions:

Clean Water Act

United States federal law aimed at reducing pollution and protecting the quality of the nation's waters.

Discharge Permit

Authorization granted by a regulatory body allowing the release of certain pollutants into the environment under specified conditions.

Best Available Technology

A term used, especially in environmental regulations, to refer to the most advanced and effective methods and equipment for controlling pollution.

Federal Water Pollution Control Act

A key piece of environmental legislation in the United States aimed at reducing and regulating water pollution.