Examlex
James Mark Baldwin
Pricing Tactic
Strategic approaches used to set prices for products or services to achieve business objectives.
Prestige Pricing
Psychological pricing strategy used with goods whose quality is difficult to determine by inspection or for products about which consumers have little solid information.
Price Skimming
Setting the price of a new product higher than expected to recover development costs.
Penetration Pricing
Setting the price of a new product lower than expected to gain fast market share.
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