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A great strength of the information-processing approach is its commitment to
Market Shares
The percentage of total sales within an industry generated by a particular company.
Retail Food Sales
The selling of food products directly to consumers as the end user, typically through establishments like supermarkets or restaurants.
Predatory Pricing
A pricing strategy where a product or service is set at a very low price with the intent to drive competitors out of the market or to prevent new entrants from establishing themselves.
Geographic Segment
A market division strategy where a business segment is defined based on geographical boundaries.
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