The Proper Utilization of the Findings from Marketing Research by Managers

question 65

True/False

The proper utilization of the findings from marketing research by managers is not directly affected by the quality of interactions that take place between managers and researchers, plus the level of researcher involvement in the research-decision making process.

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Definitions:

Non Est Factum

A legal defense in contract law where a person asserts they were mistaken about the fundamental nature of a contract they signed, rendering it void.

Guarantee Indebtedness

An obligation or commitment by one party to assume responsibility for the debt of another if they default.

Statute of Frauds

A legal principle requiring certain types of contracts to be written and signed to be enforceable.

Guarantee Indebtedness

A promise or assurance by one party to assume or pay off the debt of another party if they default.