All of the Following Items Are Uses of Marketing Information

question 17

Multiple Choice

All of the following items are uses of marketing information except

• A) identify and define marketing opportunities and problems
• B) generate, refine, and evaluate marketing actions
• C) improve the production process
• D) monitor marketing performance

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Definitions:

Commodity

A basic good used in commerce that is interchangeable with other commodities of the same type; common examples include grains, gold, beef, oil, and natural gas.

Derivative Markets

Financial markets for instruments like futures, options, and swaps, whose value is derived from an underlying asset such as commodities, stocks, or currencies.

Business Risks

Business risks refer to the exposure a company or organization has to factors that will lower its profits or lead it to fail.

Sarbanes-Oxley Act

The Sarbanes-Oxley Act is a U.S. law enacted in 2002 to protect investors from fraudulent accounting activities by corporations.