Examlex
A(n) _____consists of evaluating consumer responses to a new product or concept.
Spontaneous Recovery
The reappearance of a previously extinguished response after a period of time without exposure to the conditioned stimulus.
Extinction
In psychology, the process through which a conditioned response decreases in frequency and eventually disappears as a result of the withdrawal of reinforcement.
Contingency
The relationship between two events, one being contingent or a consequence of the other's occurrence.
Contiguity
The principle stating that events occurring close together in time or space are readily associated with each other.
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