A(n) _____ Is an Ongoing Periodic Survey of Pre-Recruited Consumers

question 63

Multiple Choice

A(n) _____ is an ongoing periodic survey of pre-recruited consumers who record their usage of various products or services.

• A) concept/product testing
• B) tracking study
• C) product/brand service usage study
• D) advertising penetration study

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Definitions:

Interstate Commerce Act

A United States federal law designed to regulate the railroad industry, particularly its monopolistic practices, by requiring reasonable and just rates with the establishment of the Interstate Commerce Commission.

Passed

To have been approved or made official, particularly in the context of legislation or examinations.

Horizontal Price-Fixing Conspiracy

A horizontal price-fixing conspiracy is an agreement between competitors at the same level of the supply chain to set prices, limit production, or otherwise manipulate the market.

Sherman Act

The Sherman Act is a landmark federal statute passed in 1890 that outlaws monopolistic business practices and promotes competition in the United States.