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A(n) _____ determines what share of the market the medium being tested actually has and how a target market is identified demographically and psychographically.
Impact Evaluation
The assessment of the changes that can be attributed to a particular intervention, such as a program or policy.
Measurement
The process of obtaining a numerical value to represent a variable or attribute.
Program Planning
The process of establishing objectives, strategies, and activities to achieve a specific goal.
Community Partners
Organizations or groups that collaborate with researchers or projects to address issues affecting their community.
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