Examlex
Multidimensional scaling techniques result in perceptional maps that describe the positioning of companies or brands that are compared relative to the position they occupy in the minds of customers according to key attributes.
Replicable
Capable of being duplicated or repeated under the same conditions, allowing for verification of results in scientific research.
Statistical
Related to or based on the use of statistics, involving the collection, analysis, interpretation, and presentation of numerical data.
Double-blind
A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, thereby eliminating bias.
Parsimonious
Characterized by extreme unwillingness to spend resources or use unnecessary means; frugal.
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Q58: _ is based on the concept that