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In-store intercepts are not used to personally interview survey respondents.
Categorical Data
Data that can be divided into specific groups or categories without any order.
Quantitative Data
Data that can be measured numerically, allowing for mathematical operations and statistical analysis.
Observations
Data collected during the course of a scientific study or experiment.
Variables
Elements, features, or factors that are likely to vary or change within the context of a study or experiment.
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