A Major Disadvantage of Mail Surveys Is That They Do

question 86

True/False

A major disadvantage of mail surveys is that they do not allow for the elimination of selecting, training, and supervising interviewers.

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Definitions:

Purchasing Socialization

The process through which individuals learn purchasing and consuming behaviors from social influences and communities.

Consumer Socialization

The process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in the marketplace.

Brand Preferences

Consumers' tendency to favor one brand over others, influenced by past experiences, perceptions of quality, marketing efforts, and personal tastes.

Cognitive Skills

The mental capabilities that include reasoning, memory, attention, and language that are used in acquiring knowledge, solving problems, and making decisions.