The Method of Survey Research That Intercepts Shoppers in the Public

question 7

Multiple Choice

The method of survey research that intercepts shoppers in the public areas of shopping malls is called _____ intercept interviewing.

• A) mall
• B) in-store
• C) public
• D) shopper

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Definitions:

Observation Bias

Refers to the errors introduced into research or observation when researchers' expectations or preferences influence the outcome.

Reciprocal Determinism

A theory proposed by Albert Bandura which suggests that a person's behavior both influences and is influenced by personal factors and the social environment.

Cohort Effect

Changes in the characteristics of a group of people influenced by their shared age, experiences, or the period in which they were born.

Structured Observation

A research method involving the systematic recording of observable behaviors within a controlled or organized environment.