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Product Benefits
Refers to the positive outcomes or attributes that customers receive from using a product, enhancing their satisfaction or solving their problems.
S.A.V.E. Framework
A strategic approach focusing on Solution, Access, Value, and Education to guide marketing and sales efforts.
Technology-Oriented Approach
A strategy that prioritizes the integration and use of technology to solve problems or enhance processes.
Customer Needs
The recognized wants or requirements that a customer expects to be fulfilled by a product or service.
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