Match the Following Elements of a Business Plan with Their

question 2

Multiple Choice

Match the following elements of a business plan with their descriptions.
-Marketing and promotional strategy.

• A) Sets out practical aspects of the venture including key processes, information systems, assets (e.g. premises, technologies), and controls.
• B) Sets out what venture aims to provide, why there is a demand and who is involved in the process (e.g. customers, suppliers, partners).
• C) Outlines the key features of the venture and may highlight relevant points such as funding required, growth potential and returns for investors.
• D) Analyses potential market and competition, summarizes marketing mix and explains how products and services will be promoted.

---

Definitions:

Glaucoma

A group of eye conditions that can cause blindness due to damage to the optic nerve, often associated with high intraocular pressure.

Aqueous Humor

A liquid produced by the eye’s ciliary body that fills the space between the cornea and the lens.

Amblyopia

Often referred to as "lazy eye," a vision development disorder where an eye fails to achieve normal visual acuity, usually due to poor eye coordination or focusing.

Conjunctivitis

An inflammation of the conjunctiva, the mucous membrane covering the white part of the eyes and the inner side of the eyelids.