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Link the following entrepreneurial marketing techniques to the cases that illustrate their use.
-Establishing personal credibility.
Contingency Fee
A fee paid to a lawyer that is based on a percentage of the sum recovered by the client.
Contingency Fee Agreements
Contracts between lawyers and their clients where fees are only owed if the lawsuit is won, typically as a percentage of the recovery.
Retainer Agreements
Contracts between a client and a service provider, especially in legal and consulting practices, where the client pays an upfront amount for professional services.
Legal Fees
The charges that lawyers or law firms make for their services, which can include hourly rates, flat fees, or contingent fees based on the outcome of a case.
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Q29: Argyris argues that firms need to go