Match These Approaches to Marketing with Their Descriptions

question 44

Multiple Choice

Match these approaches to marketing with their descriptions.
-Customer relations management (CRM) and direct marketing including the use of communications technologies, such as social media.

• A) New marketing approaches
• B) Mainstream marketing approaches

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Definitions:

Consistent

Marked by harmony, regularity, or steady continuity; free from variation or contradiction.

Concise

Expressing or covering much in few words; brief in form but comprehensive in scope.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Circumstances

The conditions or facts affecting a situation, event, or action.