Match These Approaches to Marketing with Their Descriptions

question 64

Multiple Choice

Match these approaches to marketing with their descriptions.
-Use of developments in psychology and the social sciences to develop new ways of analysing and exploiting different consumer preferences and behaviours.

• A) New marketing approaches
• B) Mainstream marketing approaches

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Definitions:

Net Exports

The value of a country's total exports minus its total imports.

Exports

Goods or services sent from one country to another for sale or trade.

Quota

A trade limitation enforced by the government, restricting the quantity or financial value of products that can be exported or imported over a set timeframe.

Open-Economy Model

An economic model that considers the impact of trade and financial flows with other countries on the domestic economy.