Douglas and Wind (1987) Challenge the View Held by Levitt

question 6

Multiple Choice

Douglas and Wind (1987) challenge the view held by Levitt that a global approach is necessary. Which of the following constitute part of Douglas and Wind's argument? Please select all that apply.

• A) Economies of scale are not so necessary anymore because of improved technology and greater potential for flexibility.
• B) Consumer tastes are not as homogeneous as Levitt suggested.
• C) Cost reduction is becoming more and more necessary.
• D) The standard of living is increasing in most parts of the world.

---

Definitions:

Charismatic/Value Based

A leadership style that inspires followers through the leader's charismatic personality and actions, which are often driven by strong values and ideals.

Team-oriented

Describes individuals or approaches that prioritize teamwork and collaboration over individual achievement.

Collaborative

Involving two or more people working together towards a common goal or project.

Global Leadership Behaviors

The actions and approaches that leaders use to navigate and succeed in a multicultural and international environment.