Douglas and Wind (1987) Challenge the View Held by Levitt

question 6

Multiple Choice

Douglas and Wind (1987) challenge the view held by Levitt that a global approach is necessary. Which of the following constitute part of Douglas and Wind's argument? Please select all that apply.

• A) Economies of scale are not so necessary anymore because of improved technology and greater potential for flexibility.
• B) Consumer tastes are not as homogeneous as Levitt suggested.
• C) Cost reduction is becoming more and more necessary.
• D) The standard of living is increasing in most parts of the world.

---

Definitions:

Rice

A staple grain consumed worldwide, serving as a primary food source for a large portion of the global population.

Pounds

A unit of weight commonly used in the British imperial and United States customary systems, or the currency of the United Kingdom.

Comparative Advantage

The capacity of a being to generate a product or service at a reduced opportunity cost compared to others.

Range Of Prices

A spectrum or interval between the lowest and highest prices at which goods or services are sold in the market.