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'Durability' of resources refers to:
Unique Individuals
Persons regarded as distinct because of their unique characteristics, attributes, or personalities.
Click-Through Rate
The percentage of people who click on a link or advertisement out of the total number of people who see it, used as a measurement of success in online advertising.
Cost Per Click
A digital advertising metric that measures the amount paid by an advertiser for each click on their advertising link.
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