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The best way to foster a positive, secure self-image is to
Above-Average Product Category Purchases
The act of buying more products or services from a specific category than the typical consumer within the same period.
Product Modification Strategy
A marketing strategy where existing products are modified or adapted to meet changing customer needs or to enter new markets.
Product's Quality
The overall standard or grade of a product based on its features, reliability, and durability, meeting customer expectations.
Brand Development Index
A measure of a brand's market strength within a specific geography or demographic, calculated as a ratio of the brand's market share to the population share within that segment.
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