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Regina Is a Low-SES Mother Whose Husband Has Taken on Considerable

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Regina is a low-SES mother whose husband has taken on considerable child-care responsibilities after the birth of their son. Regina is likely to


Definitions:

AIDA Plan

A marketing model that outlines the process for achieving successful advertising or sales strategies, standing for Attention, Interest, Desire, and Action.

Benefit Them

To have a positive effect on someone or provide them with an advantage.

Desire

A strong feeling of wanting to have something or wishing for something to happen.

Generalization

The process or method of formulating general concepts by abstracting common properties of specific instances.

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