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Describe the differences between cliques and crowds, and how they develop.
Trade-Oriented Sales Promotions
Sales tools used to support a company’s advertising and personal selling directed to wholesalers, distributors, or retailers. Also called trade promotions.
Advertising
The action of calling public attention to products, services, or events through paid announcements by an identified sponsor.
Retailers
Businesses that sell products or services directly to end consumers.
Finance Allowance
A specific amount of money allocated for a particular purpose, such as a rebate or discount, that aids in reducing the cost of financing.
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