Cohort Effects Occur When

question 29

Multiple Choice

Cohort effects occur when

• A) participants in longitudinal studies become "test-wise" from repeated study.
• B) particular cultural and historical conditions influence participants born at the same time.
• C) participants in longitudinal studies move away or drop out of the research.
• D) participants in a study have a special appreciation for the scientific value of research.

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Definitions:

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Homemade Soda

Soda made at home using ingredients and methods that allow customization and control over the final taste.

Family Brand

A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.