At Columbia, the Functionalist Orientation Was Explicit and Dominant, While

question 11

True/False

At Columbia, the functionalist orientation was explicit and dominant, while it was implicit and taken for granted in Chicago.

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Definitions:

Commercialization

The process of bringing new products or services to market, including production, distribution, marketing, and sales strategies.

Efficiency-Enhancing Innovations

Changes to existing products or ideas that make them lower cost.

Market-Creating Innovations

Innovations that generate new markets by fulfilling unmet needs or creating new categories of products or services.

New Class of Consumers

Emerging segments of the market population with distinct characteristics, behavior patterns, or purchasing preferences not previously accounted for.