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How did Angell relate function and adaptation?
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The practice of using famous people to promote a product, service, or brand, leveraging their popularity and influence to reach consumers.
Product Excellence
The pursuit of delivering products of outstanding quality that meet or exceed customer expectations.
Clear Understanding
The comprehensive grasping of concepts, situations, or instructions without ambiguity or confusion.
Integrated Marketing Communications
is a strategic approach that unifies all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, ensuring consistency of message across all channels.
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