Examlex
Explain the core knowledge perspective of cognitive development. What do critics say about the perspective?
Targeting Markets
The process of identifying and focusing on specific segments of a broader market that a company wishes to sell to, often characterized by distinct needs, preferences, or demographic profiles.
Undifferentiated Targeting
A targeting strategy that approaches the marketplace as one large segment.
Differentiated Targeting
A targeting strategy that simultaneously pursues several different market segments, usually with a different strategy for each.
Niche Marketing
A targeting strategy that involves pursuing a large share of a small market segment.
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