A Researcher May Have a Favourite Explanation of Why People

question 33

Multiple Choice

A researcher may have a favourite explanation of why people 65 years of age and older watch more television than those aged 45 to 64, but the same researcher must also consider alternative explanations of the television-viewing patterns of older adults and use procedures to rule out these alternatives. This process is an example of

• A) reliability
• B) validity
• C) objectivity
• D) empiricism
• E) control

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Definitions:

Formal Tone

A style of communication characterized by a more serious and respectful manner, often used in professional or academic contexts.

Sender

The individual, group, or organization responsible for initiating a message in the communication process.

Receiver

The person or entity who receives a message from a sender, playing a crucial role in the communication process.

Positive Relationship

A relationship characterized by mutual respect, trust, and beneficial interactions between parties.