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A gerontologist conducts a study on the use of computers, and finds that older people do not use them as much as younger people. The researcher suggests this finding may be due to the fact that as people grow older, they may have difficulty using technology, and therefore may not use computers as often. This is an example of
Personal Gain
Personal gain refers to the benefits or advantages an individual acquires from a particular situation or activity, often motivated by self-interest.
Attitude Measurement
The process of using specific techniques and tools to determine the intensity and direction of an individual's attitude towards a subject or object.
Emotional Dissonance
A condition where there is a discrepancy between the emotions one feels and the emotions one displays, often leading to stress.
Self-Esteem
Refers to an individual's sense of their own worth or value.
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