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Richard Branson, founder of the Virgin label, is known for his:
Allocative Efficiency
A state of the economy in which resources are allocated in a way that maximizes the overall benefit to society, where the marginal costs of production are equal to the marginal benefits for all goods and services.
Producer Surplus
The difference between the amount producers are willing to supply a good for and the amount they actually receive.
Consumer Surplus
The difference between the total amount that consumers are willing to pay for a good or service and the total amount they actually pay.
Marginal Benefit
This is the additional benefit received from the consumption of one more unit of a good or service.
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