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Personal likability and expressiveness are two major elements of:
A professional networking platform that enables users to connect, share insights, and discover career opportunities, focusing on business-oriented relationships.
Online Gatekeepers
Entities or individuals who control access to information on the internet, potentially influencing what content reaches users.
Influencers
Individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Brand's Credibility
involves the trust and reliability consumers place in a brand based on its history, quality of products, and its public statements and actions.
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