Professor Smith Is Conducting an Experiment Where She Is Studying

question 43

Multiple Choice

Professor Smith is conducting an experiment where she is studying the degree to which drives can be increased in young lab rats. This experiment seems to be testing the basic idea underlying which approach to reinforcement?

• A) incentive motivation
• B) brain stimulation
• C) the Premack Principle
• D) drive reduction

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Definitions:

Jargon

Specialized language used by a particular group or profession that may be difficult for outsiders to understand.

Objective Evidence

Information that is factual, measurable, and observable, thus free from personal feelings or subjective interpretation.

AIDA Model

A marketing acronym that stands for Attention, Interest, Desire, and Action; a model used to describe the steps a customer goes through in the process of purchasing a product or service.

Desire

A strong feeling of wanting to have something or wishing for something to happen.