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(Optional, Appendix): When adding a control variable causes a previously significant relationship to become insignificant, the result is called explanation.
Suave Shampoo
A brand of personal care products, including a line of shampoos known for being affordable and widely available.
Salon Hair-care Products
Professional-grade products sold through salons, typically of higher quality and price, designed for specific hair care needs and treatments.
Price Premium
The amount by which a product’s selling price exceeds its cost or its perceived value compared to similar products.
Dollar Sales Market Share
A metric that measures the percentage of a market's total sales, in dollars, that is captured by a company or brand.
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