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Children raised in households with same-sex parents:
Values and Lifestyles
A psychographic classification system categorizing consumers according to their values, lifestyles, attitudes, and demographics.
Psychographics
The examination and categorization of individuals based on their psychological attributes, goals, and attitudes, particularly for the purposes of market analysis.
Marketers
Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.
VALS System
A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.
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