Policies, Programs, and Procedures That Systematically Benefit Members of Certain

question 30

Multiple Choice

Policies, programs, and procedures that systematically benefit members of certain racial groups more than others are examples of:

• A) Institutional racism
• B) Individual racism
• C) Prejudice
• D) Discrimination

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Definitions:

Four Ps

The primary components of the marketing mix: product, price, place, and promotion, used to market products and services.

Promotion Element

Components of marketing that aim to inform, persuade, or remind consumers about a product or brand, including advertising, sales promotion, and public relations.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly referred to as the Four Ps: product, price, place, and promotion.

Production-oriented Era

A historical phase in marketing when businesses focused primarily on production capabilities and efficiencies, with less concern for customer desires or market demand.