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Consolidation Refers to the Process of Converting Strong Memories in to Weak

question 28

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Consolidation refers to the process of converting strong memories in to weak ones.


Definitions:

Interest Stage

A phase in the consumer buying process where potential customers develop an interest in a product or service after becoming aware of it.

Consumer's Desire

The willingness or eagerness of consumers to purchase goods or services based on their needs or wants.

Product Features

Specific details or capabilities of a product that are intended to enhance its appeal or functionality.

Brand Name

The unique designation given to a product or service by its maker to distinguish it from competitors.

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