Examlex
The patient in Claparède's experiment could not remember that Claparède stuck him with a pin but would not shake hands.
Opportunity Cost
The loss of potential gain from other alternatives when one alternative is chosen.
Present Value
The value of a future amount of money in today's terms, discounted at a particular rate.
Cost Of Capital
The rate of return a company must earn on its investments to maintain its market value and attract funds.
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