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A study conducted by Mallick and McCandless (1966) identified which circumstance in which frustration does not necessarily give rise to aggression?
Services Marketing
Services marketing is the promotion of intangible offerings that differ from physical products, focusing on service quality, customer relations, and experience management.
Four Ps
A marketing mix model that includes Product, Price, Place, and Promotion as key components to consider in marketing strategies.
Intangible Nature
Refers to the non-physical qualities or characteristics of services and goods, like brand image or customer experience.
Quality
The degree of excellence of a product or service, often measured against other similar products or services.
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