The Hohokam Were Able to Survive in the Environment of Their

question 29

Multiple Choice

The Hohokam were able to survive in the environment of their homeland by:

• A) focusing on riverine resources
• B) subsisting on wild plants abundant in the desert
• C) trade
• D) constructing an elaborate system of canals

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Definitions:

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.

Encoding/Decoding Model

A theory on media that combines models that privilege the media producer and models that view the audience as the primary source of meaning; this theory recognizes that media texts are created to deliver specific messages and that individuals actively interpret them.

Interpretive Community

A group of people dedicated to the consumption and interpretation of a particular cultural product and who create a collective, social meaning for the product.