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Yvonne is completing an internship at a public relations firm where Sharon is her boss. Yvonne's perception of Sharon's abilities is overwhelmingly positive. As their relationship grows, Yvonne finds that she wants to be like Sharon, and Sharon encourages Yvonne to choose a career in public relations. Sharon is exerting coercive power over Yvonne.
Decrease in Drive
A reduction in the psychological forces that motivate a person to act towards achieving a goal or satisfying a need.
Mowrer's Theory
is a psychological theory proposed by O.H. Mowrer that outlines the role of two-factor learning in the development of avoidance learning and phobias through classical and operant conditioning.
Primary Emotions
Core emotions present from birth that do not require social learning, including joy, fear, anger, surprise, sadness, and disgust.
Generated by Incentives
Motivated or driven by rewards or punishments that influence an individual's behavior.
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