The Conscious Decision to Share Information About Ourselves with Others

question 38

Multiple Choice

The conscious decision to share information about ourselves with others is called

• A) self-disclosure.
• B) self-depreciation.
• C) self-deprivation.
• D) self-discussion.

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Definitions:

Psychographic Variables

Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.

Segmentation Bases

Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.

Subjective Mental Attributes

Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.