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Julianne Is Giving a Speech at a Local Business About

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Julianne is giving a speech at a local business about losing weight with diet and exercise. While doing her research, she realizes that there are several technical terms she would like to use but does not know if her audience will understand them. Julianne sends out a survey to the intended audience to gauge their understanding of the topic. What area of audience characteristics is Julianne taking into consideration?


Definitions:

Discount on Bonds

The difference between the bond's face value and its selling price when the bond is sold for less than its face value.

Financing Activities

Financing activities are transactions between a company and its creditors or investors, including issuing equity, borrowing money, and repaying loans, reflected in the cash flows statement.

Cash Flow

The aggregate sum of funds moving in and out of a company, particularly influencing its liquidity.

Common Stock

Equity security that represents ownership in a corporation, entitling the owner to vote at shareholders' meetings and to receive dividends.

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