To Protect the Identity of Informants, Researchers Writing About What

question 40

Short Answer

To protect the identity of informants, researchers writing about what they observed or learned during research use __________ instead of real names.

---

Definitions:

Top Salespeople

Top salespeople are individuals who consistently achieve high sales figures, demonstrating exceptional selling skills and customer relationship management.

Professional Buyers

Individuals or entities trained and experienced in purchasing goods and services for organizations or businesses.

Firm's Product Line

The range of products or services offered by a company, encompassing various goods within the same category.

Customer Relationship Marketing

A marketing strategy focused on building and maintaining long-term, personal relationships with customers.