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Which function(s) of motivation do goals support?
Blue Ocean Strategy
A strategy that emphasizes the simultaneous pursuit of product or marketing program differentiation and lower cost in newly configured industries and markets envisioned by marketing strategists and entrepreneurs alike.
Differentiation
A marketing strategy where a company seeks to distinguish its product or service from competitors’ offerings through unique features, benefits, or quality.
Cost Focus
A business strategy that aims to gain a competitive advantage by reducing operating costs and offering lower prices than competitors.
Market Specialization
A strategy where a company focuses its marketing efforts on a specific market niche, tailoring its products, services, and marketing activities to meet the needs of that particular market segment.
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